ACMI Speculative Re-branding
The Australian Centre for the Moving Image (ACMI) is Australia’s national museum of film, television, video games, digital culture and art. Located in Federation Square, ACMI is home to Australia’s premier moving image collection, spanning screen culture history and available to discover at the Australian Mediatheque.
This project, I undertake a speculative rebrand for ACMI, including a master brand proposal, sub-brands and collateral materials.
The branding idea is to create a brand mark with the concept of movement. The following branding and sub brands are designed using only ONE element.
